So, I was on Facebook this morning and I came across this post in my newsfeed:
Hi All … looks like my Facebook was hacked this morning. If you got a message from me about a weight loss program , I apologize, wasn’t me! I have taken the steps to fix it hopefully. Even more unfortunate, I have NOT lost 29.2 lbs like it claimed!!! Sorry for the inconvenience.
Just a normal post, but what I found appalling was that an MLM’er (I won’t say the company name) responded with a sales pitch about how she could actually help this person lose 29.2 lbs with her free health coaching and the product that she sells. (Her comment had been deleted by the time I am writing this so I can’t copy it to show you her exact words – I’m sure you get the drift).
Is this how you promote your products and services on Facebook? I think not!
1. Do not hijack comment threads!
Your product may very well be the best thing since sliced bread, but posting on someone’s comment thread about something that has nothing to do with the topic of discussion is completely inappropriate. There is a private messaging feature in Facebook for a reason. If you have something to say that is off topic, PM them or start a new discussion.
Why? It’s annoying! As a user, if I liked or commented on the thread, now I get notifications of follow up posts. Why do you need to ping my phone or computer with some comment promoting your business, product or service that has nothing to do with the conversation. Talk about pushy.
2. Does every post have to be about buying your product or service?
Really? Do you have no value to add to your product or service? If not, maybe you should get into another business. Your Facebook page should not be the online equivalent of an infomercial (But wait…). Posts should be engaging and promote interaction. Add value, educate, inform..This will help you build a relationship with the people who like your page and eventually turn them into paying customers.
3. Why don’t you ever post?
Don’t complain to me that Facebook doesn’t work to promote your business, yet, you never post anything. You don’t have to post every day, but 2-3 times a week at minimum. Every other day is ideal (according to Dan Zarella of Hubspot).
If you’re stuck on what to post, think about a question that you’re asked frequently. Answer that question for your fans on Facebook. Provide some insight, offer valuable tips and become a resource. Become the go-to person in your industry. I guarantee, you will be top of mind when your fans are ready to turn into paying customers.
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