3 Things You Must Do To Maximize Profit At Every Opportunity
Owning a business can be a tremendously liberating, as thousands of entrepreneurs and marketers all over the world have discovered.
If your business is successful, congratulations!
However, here’s a question for you.
Is it possible that you could be more effective?
Could there be flaws in your system that let potential customers escape without buying your products and/or services?
Or, you may be starting on the road to earning a great income.
There is probably a great deal about marketing and building your business that is confusing and complex.
Trust me, even the most experienced marketers will understand how you’re feeling because we have all been there and experienced exactly what you’re going through.
The key is to create systems that maximize your profit at every turn.
Whether you are selling the latest ‘super duper gizmo-style widget’ or a product or service that has been around for years, with an efficient sales system in place, you will build relationships with your prospects, you will know what they are ready willing and able to buy, and you will know exactly when to offer your products and services.
Let’s look at this further…
1. Build a relationship with your prospects
A big part of selling is based on the relationship that you build with your prospects. We typically buy from people they know, like and trust, so creating a system that allows people to get to know, like and trust you is essential.
Creating an offer that speaks directly to your target market and following up with value driven information will position you as an expert in your niche and will create a relationship with your audience built on trust.
2. Know what they are ready, willing, and able to buy
When you take the time to build a relationship with your audience, you will have a good idea of where their pain lies. You will understand their every day challenges, needs and desires. When you can address these issues, you can offer your products and services in answer to the exact problems they’re facing. You become the solution provider.
They will love you for this!
3. Know exactly when to offer your products and services
As a person enters your sales funnel and moves from random visitor to prospect to customer, you can offer them different products and services depending on what stage of the process they’re in.
A random visitor will be enticed by a free offer – they will exchange their information for a sample of what you have to offer.
Once they have a taste and like what you have to offer, they may be willing to pay a small amount for more..
As they get to know and trust you, they will purchase at higher amounts, eventually leading to your high ticket offer.
The cool thing is that only those who are really interested will take you up on your offers as they move through the funnel. Those who aren’t interested will leave your funnel, and find what they’re looking for elsewhere.
This way, you’re only working with targeted prospects and your system sells them along the way.
So, where do you begin?
You want to start by creating an offer that speaks to your audience. I’ve created a brainstorming sheet to help you work through this process. It will get you started on the right track to creating offers that speak directly to your audience
Need advice about your current offer or an offer you came up with during the brainstorming exercise? Share it in the comments below and I’ll let you know my thoughts.