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PersistenceWhat did you think about the Super Bowl? I worked and watched the game at the same time. Crazy ending, right?

Watching the game got me thinking about what it means to be a champion. I thought about the mindset it takes to keep going no matter what, even if you’re down.

What do all champions have in common? PERSISTENCE

Persistence is important because it allows you to identify the things that you want, and motivates you to accomplish them. People who are persistent have an amazing super power because when they set goals, they achieve them.

Wouldn’t you love to have this super power?

Guess what? You can!

What’s amazing about persistence is that it can be exercised just like a muscle. Now…it doesn’t happen over night, but the more you work on it, the more it grows.

I’ll be working on creating the mindset of a champion this month. Want to work on it with me?

Let’s start with Persistence!

Step 1: Define a goal – If you don’t even know what you’re working towards, how can you work on it passionately? So, before moving on, create at least one specific goal.

My goal: I will add 100 new subscribers to my newsletter

Step 2: Break it down – Work backwards to break down your goal. This is where I get out my calendar. I’m not willing to compromise my weekends, so I counted the number of days from today that I have to achieve my goal – 20 days. Now that I know that I have 20 days to achieve my goal of 100 new subscribers, I can further break this down to 5 subscribers per day.

Step 3: Create a plan/strategy – At this point, I can choose a marketing tactic. Some options that I’m considering are meeting people in person at networking events, reaching out and meeting new people on Facebook who are in my target market, and even some Facebook Ads.

Step 4: List potential problems – It is important to understand potential pitfalls when you set your goals because this will help you proactively identify the things that may cause sabotage. I know you won’t be able to predict them all, but even a couple will help. With each pitfall, you want to list a potential solution.

For example:

Potential Pitfall – I will not prioritize list building activities and will wait until it gets too late in the day to have meaningful conversations with people who would be great candidates to receive my daily newsletter.

Potential Solution – Have a daily plan in place for list building activities. Create space in my calendar first thing in the morning to execute my list building plan of action.

At the end of the day, the only way to build persistence is to use it.


1. Subscribe to my newsletter so that you have all the tools you need to develop your champion mindset.

2. Go through steps 1-4 for as many goals as you want to tackle this month. Three is a really good number. They don’t have to all be about business. You can choose a health, fitness and even an organizing goal. Choose something that will give you a sense of accomplishment at the end of the month.

3. Leave a comment below with one of the goals you want to achieve. Let me know if I can support you in any way. We’re all in this together!

“Dripping water hollows out stone, not through force but through persistence.” – Ovid